90% of people are switching to multiple screens to browse the internet! So, to target all your potential clients it’s important to have a website that is optimized for all devices. Responsive websites have a single URL and HTML code which gets optimized according to the screen resolution on which it is opened thus giving an optimum viewing experience. Past five years have brought a flood of web enabled devices including smart phones, Kindles, tablets, net books and, the newest addition, phablets. This has popularized the responsive design concept amongst web entrepreneurs and businesses.

Top 3 reasons why you need a responsive design

• Google declared in 2012 that it loves responsive designs and recommends it. Because with a single URL and HTML code its easy for google bots to crawl and index your website content.
• A responsive design requires less maintenance and is more sustainable
• 2015 will witness mobile browsing taking over desktop browsing. And when this happens you must be ready with your optimized website

The Smart Responsive Investment

If you are thinking of Maintaining separate websites for different machines than this is not a viable solution because each will ask for time, effort and money.

• Time for text and design related changes.
• Effort to track performance and make amendments.
• Money to develop and upkeep them.

Modern businesses are investing in responsive design because it minimizes effort and saves time as well as money.