079-29296842
[email protected]
Brochure

079-29296842

[email protected]

Course Details of LJIEM

This course aims to integrate managerial functions with practical knowledge of all events. It is rightly designed for students who are passionate, creative & vibrant and possess business acumen to make their profession not only entertaining but also rewarding. The course structure of LJIEM is as follows:

Subjects of Semester : 1

  • Principles of Management
  • Human Resource Management
  • Introduction to Accounts and Finance
  • Business Communication -I
  • Introduction to Event Management
  • Basics to Practical Event Management - I

Subjects of Semester : 2

  • Marketing Management
  • Organisational Behaviour
  • Business Communication - II
  • Event Planning & Venue Management
  • Event Production Process
  • Basics of Practical Event Management - II

Subjects of Semester : 3

  • Event Resource Management
  • Event Hospitality
  • Event Marketing & Sponsorship
  • Special Event – Wedding Planning and Live Event
  • Information Technology in Business Management -I
  • Professional Industry Engagement (Practical Training)

Subjects of Semester : 4

  • Business Environment
  • Legal Aspects of Event Management
  • Brand Management - Research & Development
  • Special Event - MICE & Corporate Events
  • Information Technology in Business Management - II
  • Work Based Learning Route (Internship)

Subjects of Semester : 5

  • Ethics and Governance
  • Consumer Behaviour
  • Media Management
  • Public Relations
  • Skill Based - Campus to Corporate
  • Project Work - I

Subjects of Semester : 6

  • Advertising
  • Event Cost Accounting & Financial Management
  • Event Safety & Risk Management
  • Soft Skill and Personality Development
  • Project Work - II