Who
It all started with a guy called Theo Rohfritsch, who had an idea of living a meaningful life. Cliché? Maybe… But, we all know about the today’s environmental challenges anyway, right? Well, they drove him mad. So, Theo decided to do something.
Across the world, from Antarctic to Himalays, he somehow managed to use digital tools to fundraise for environmental expeditions. Then, surprisingly, he saw himself teaching the method to thousands of students as a professor! Funny enough, he didn’t like much school back in the days, times are changing.
It made sense for Theo, via the power of the digital world, to strengthen and pursue his impact by helping change the way we consume. Switching to a vegetarian or vegan lifestyle contributes a lot to stop climate change. That’s how Digital Magic Bean came to life.
As such, the agency’s team are made of digital and certified experts who can "magically" grow the business of vegan and vegetarian restaurants.
Theo is clearly a young man of intelligence, great passion for sustainability and determination who has developed a know-how in turning bold ideas into valuable projects.
Robert Swan O.B.E
Polar explorer, TED speaker and CEO - 2041 ClimateForce.Theo Rohfritsch is a strong leader in sustainability with a clear track record in delivering results, environmental impact and advocacy.
Lord Michael Hastings
Global Head of Corporate Citizenship, KPMG.Theo is a young, dynamic and inspiring sustainability leader of the 21st Century. His passion to create an impact for the community is driven by sincerity and devotion.
Paras Lomba
Founder and CEO, Global Himalayan Expedition.Theo is an extraordinary person, who has taken upon him the challenge to contribute and make this world a better place for others.
Michiel Roodenburg
Manager Climate Change and Sustainable Services, KPMG.Theo's passion and altruistic ambitions are truly inspiring.
Hugo Montanari
General Manager - The Ritz Carlton.Theo walks his talks